New Delhi: The government is exerting in every way to make Prime Minister Narendra Modi’s call for Swachh Bharat, or Clean India, mission a success. As a prelude to the campaign’s formal launch by Modi on Gandhi Jayanti October 2, many Central government ministries, schools, and corporates have initiated unprecedented cleanliness drives. Human Resource Development Minister Smriti Irani, Culture MinisterShripad Yesso Naik and Law Minister Ravi Shankar Prasad themselves swept using a broom and launched the drive.
The Ministry of Information and Broadcasting (I&B) has initiated a Swachh Bharat Cleanliness Photo Contest, till October 15.The best pictures will also be given cash prizes worth Rs 10,000, Rs 7,000 and Rs 5,000 and certificates of appreciation.
The Delhi Development Authority (DDA) has also urged Indians to pledge to keep the national capital green area clean.
“We have developed green cityscapes for you and now it’s your turn to keep it clean and green,” the DDA said in an advertisement. Joining the movement is superstar Amitabh Bachchan, who will be launching a nationwide campaign ‘Banega Swachh India’ on Sunday, as part of an initiative by a media house.
