Business Talk: Allu Arjun’s Pushpa 2 fetches record theatrical deal in North India

In 2021, Allu Arjun made his Pan India debut with the Sukumar-directed Pushpa and the film became a sensation among the audience across the globe. Right from the mannerisms, dance, and music, to the dialogues and characters – every aspect of Pushpa became a part of pop culture. Ever since then, there has been tremendous hype around Pushpa 2: The Rule. The makers recently unveiled a glimpse of the Allu Arjun starrer and reconfirmed the theatrical release on August 15.

Allu Arjun’s Pushpa 2 shatters all records with it’s North India theatrical deal

And now, Pinkvilla has exclusively learnt that Pushpa 2 has fetched a record theatrical deal in North India from Anil Thadani. According to sources close to the development, the North India theatrical rights of Pushpa2 have been acquired by Anil Thadani on an advance basis for an earth-shattering sum of Rs 200 crore. “Pushpa 2 is the most awaited Indian Film of the year and the records have come down crashing left – right – center as far as the pre-release business is concerned. Anil Thadani has paid Rs 200 crore (on an advance basis) to acquire the theatrical rights of this action-packed entertainer directed by Sukumar,” revealed a source close to the development.